Royal FloraHolland brings demand and supply together both digitally and physically at a major international floriculture marketplace. We invest in improving and renewing our trading capabilities. That helps us grow together. We offer several different ways to do business, such as auctions (the clock), auction presales, direct sales (day and forward selling) and Direct Bidding.

Royal FloraHolland supplies growers and buyers with logistics services, from the reception, sorting, setting-up and distribution of the product to final delivery to the buyer. We understand that logistics must be flexible, efficient and reliable. We innovate in order to offer customers solutions that will continue to connect with their business processes in the future. As a hub for the logistics chain, we see an

Doing business in floriculture requires a combination of many different qualities and skills, from knowledge of flowers and plants to financial management, production and other processes, and the selection, training and support of employees. Royal FloraHolland supports growers and buyers in this with, among other things, a 100% payment guarantee, common purchasing terms, logistics solutions, advisory services and real estate.