The Green Agenda
The Green Agenda is a Topsector programme. We bring together entrepreneurs in the green sector and knowledge institutions in this programme and facilitate the development and testing of innovative green concepts. The entrepreneurs in the green sector are supported in creating new revenue-generating opportunities for themselves. We work together with the foundation De Groene Stad (the Green City).
Knowledge into practice
In the next few decades, society will be changed by:
- More extreme weather conditions
- Greying of the population
- Increasing urbanisation
In addition, the quality of the residential, work and living environment has an increasingly negative effect on the health and well-being of people. Greening can contribute to solving these kinds of problems.
The positive effects of greening have been demonstrated in various studies. The Green Agenda programme transforms this knowledge into expertise and revenue models.
Our role in The Green Agenda
We provide a global, dynamic, physical and virtual marketplace where the trade, knowledge and innovation in the horticultural sector come together. With The Green Agenda we are developing new forms of collaboration, concepts and innovations. This is our way of fulfilling our promise to our customers to be an inspiring knowledge partner and smart global marketplace that makes their life easier.
Creating opportunities together
The Green Agenda brings together entrepreneurs in the green sector and knowledge institutions and supports them in their search for new revenue models for the sector. The collaboration with knowledge institutions forces the sector to examine the market and its needs first. This will ensure an optimal match of the concept with the market. This sector-oriented approach will lead to collaboration between entrepreneurs in the sector. It means a shift in the chain from product and process thinking to market-oriented thinking.