Let it Grow: an innovative initiative for the sector
The Royal FloraHolland strategic Consumer program Let it Grow has ended on 1 April. For two years Let it Grow gave a platform to promising innovations in the floricultural sector.
The selected innovators followed a five-month incubation program in which these innovators were supported by the Let it Grow coaching program. The participants worked with products from the members and services of customers.
Creative, remarkable and smart ideas came to fruition and growth in the program with the aim to tap new consumer target groups. In doing so, they used the knowledge and network of Royal FloraHolland.
At Royal FloraHolland, we look back on a successful, interesting period that has set a lot in motion in the ornamental plant sector. Royal FloraHolland has now focused mainly on business-to-business services and core activities.