Royal FloraHolland's policy topics
We think it's important to keep our members and customers well informed. That is why you can find extensive records on major policy topics on this website.
Customer Platform
Royal FloraHolland involves customers actively in the Royal FloraHolland 2020 strategy through the Customer Platform.
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Digitalization
The ultimate aim of digitalization of our service provision is to make the global trade in the horticultural sector more accessible and simpler.
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Financing
The Royal FloraHolland strategy is aimed at the worldwide creation of opportunities for the growth of the Dutch floricultural industry. We have a new financing structure since 31 December 2016.
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Royal FloraHolland 2020
Watch the Royal FloraHolland 2020 programmes.
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Let it Grow
The Royal FloraHolland strategic Consumer program Let it Grow has ended on 1 April 2018.
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Quality policy
It is entirely the grower’s responsibility to provide the correct supply details in the right way.
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Turkey-Eurasia
Turkey has great ambitions. As for the hortical sector, Royal FloraHolland and Turkey share the same vision and strategy.
Read moreImproving our services every day
Valentine’s Day, Mother’s Day and International Women’s Day are approaching fast. These peak days will soon be upon us, so we would like to go through the annual programme in which we are systematically improving our logistics performance.
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