Royal FloraHolland's policy topics
We think it's important to keep our members and customers well informed. That is why you can find extensive records on major policy topics on this website.
Customer Platform
Royal FloraHolland involves customers actively through the Customer Platform.
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Financing
The Royal FloraHolland strategy is aimed at the worldwide creation of opportunities for the growth of the Dutch floricultural industry. We have a new financing structure since 31 December 2016.
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Floriday
Floriday is an independent, digital platform that brings together the growers' flower and plant supply.
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Improving our services every day
Valentine’s Day, Mother’s Day and International Women’s Day are approaching fast. These peak days will soon be upon us, so we would like to go through the annual programme in which we are systematically improving our logistics performance.
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Quality policy
It is entirely the grower’s responsibility to provide the correct supply details in the right way.
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Integral Logistics Control
Royal FloraHolland wishes to be – and remain – a major service provider in the floriculture industry. To enable new logistics service provision in the future, it will be necessary to replace our logistics IT systems with state-of-the-art equipment.
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World Flower Exchange
In 2020 more consumers must spend more on flowers and plants: that is Royal FloraHolland's aim for its growers and their buyers. We intend to realise this via our physical marketplaces in existing markets and by developing online channels and virtual platforms in new markets.
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