‘Flowers from Holland’ on sale at American wholesaler
Dutch flowers are highly sought after on the American market. The distinctive and high-quality assortment means Dutch flowers are often used at events.
'Flowers from Holland' experiment
In the past period, a multidisciplinary team has been hard at work to set up the 'Flowers from Holland' experiment in the USA. Our aim is to draw the attention of the target group of high-end florists and event planners in the USA to our growers and thus generate more sales. A selection was made among growers with a distinctive assortment that would be suitable for the American market. Mayesh is a supplier in the high-end channel and has made part of their wholesale floor, online promotion channels and personnel available for our exclusive offer in the coming period.
Royal FloraHolland set up the test together with selected growers, LM Flower Fashion (promotion agency for several Dutch growers), the American wholesaler Mayesh and their current Dutch supplier and the ambassador for Dutch flowers, flower arranger Jeff Leatham.
Flowering the World
At the end of January 2017, the Mayesh branch in Los Angeles turned a spotlight on our flowers at various events, and labelled them 'Flowers from Holland', which was well received. It has proven yet again that 'Flowers from Holland' are a recognised term and 'totally awesome'.
Curious about it?
Keep an eye on the social media statements #Flowersfromholland in the near future!