This page about cut flower roses contains information about:
- Selling or buying roses
- Meaning of the rose flower
- Breeding roses and innovation
- Main events and markets for roses
Royal FloraHolland offers its members and customers different channels to sell or buy roses. Its auction is where 60% of all roses are sold. FloraMondo is the perfect B2B tool to buy and sell roses online, designed for wholesalers and florists to buy roses online, directly from the grower. FloraMondo also offers a clock presale tool and builds connections to link B2B webshops for growers.
As supermarkets tend to buy cheap roses or budget roses in closed chains, Royal FloraHolland has set up direct trades dedicated to retail providers and large exporters. The aim is to facilitate contract supply and bulk orders for big events. Are you interested in that possibility?
With our Global sourcing services, you can quickly find the foreign offer you were looking for. It searches for roses, for example, in Africa, Latin America, the Mediterranean region or the Middle East.
Floriday is a new platform for global trading: coming soon! For growers, Floriday makes it easy to use several trade channels and markets. Customers get access to the best flower and plant supply through the associated trade channels, such as FloraMondo and FloraXchange.
The rose is a symbol of many things, but love in particular. Its different colours are usually connected with emotions. For example, a red rose stands for love, admiration and respect. Nothing beats a dozen red roses in combination with the words 'I love you'. Red roses are often sold as Valentine's Day roses or Christmas roses. Pink roses are usually linked to the "light emotions" like tenderness and sweetness.
White roses stand for purity and innocence. That's why the white ones are great as a wedding rose, birthday rose or funeral rose. The meaning of yellow and orange roses can vary in each country. Yellow stands for sun and happiness, so yellow roses are true summer and Easter roses. Terms like pride and energy always fit with orange roses.
Ever heard of a black rose or a blue rose? Unfortunately, they do not exist. Usually these products are a mutant of another colour. Lavender ones are sold as blue or really dark red roses are sold as black roses. In some cases these roses have had a special treatment with paint or wax.
Roses are produced in the south and shipped north as a rule. The Netherlands is an exception to this. Every year approximately 160 new varieties of roses are introduced on the market, but only a few will become a commercial success.
Sustainability is an important topic in our industry. There are labels for consumers like Fair Trade, but also a lot of B2B certifications. The flower industry started the Floriculture Sustainability Initiative (FSI) with all stakeholders.
The three main consumer events for roses are: Valentine's Day, International Women's Day, and Mother's Day. On these days, roses are the most popular gift. Do you want to know more about consumer insights?
- Read about Consumer insight for growers
- Read about Consumer insight for customers