Royal FloraHolland Product Committee
Royal FloraHolland Product Committees (FPCs) advise on (product) policy and Royal FloraHolland services. They give members the chance to deliberate and decide because, together, we can achieve the highest return at the lowest cost.
The FPCs consist of five to nine members. There are 27 FPCs in total. They meet at least four times a year and they hold product meetings each year or every two years. FPC members discuss current topics and give advice to Royal FloraHolland. They agree on that advice with the growers of the product group they represent.
The agenda is determined jointly by the growers with support from Royal FloraHolland. It is the task of the members to contribute to a well-functioning FPC. One of the members acts as chairperson.
Each FPC is supported by a product manager, an FPC assistant and a sponsor of Royal FloraHolland.
In addition to the FPCs, there is a Regional Advisory Committee (RAC) for Israel, in which extra attention is paid to cross-product issues from the country related to Royal FloraHolland.